Recently while having breakfast with my friend Kelly, she said, "Connie, I love cold calling." I was totally shocked because a few years ago when she was a sales person for a technology company she "hated" prospecting and cold calling. So what changed?
Well. . . Kelly is now working with a global company and marketing a product that her target market absolutely needs to hear about. (She is calling on CEOs in the healthcare industry.) She is totally convinced that her product will save them money and make them much more efficient. She uncovered three quality leads in one week in a very competitive market. Granted Kelly is engaging, but most of all she is succeeding at cold calling because she believes 100% in her product. You must be believed to be heard.
Who is the hardest person to sell? YOU! What are you doing to convince yourself of your value and the value of your products and services? What are you doing on a daily basis to protect your confidence?
