Forget about "what to say" and focus on "what strategic questions can I ask?"

Have you sat down and created your 2009 business plan?  Does it include proactive prospecting?  When I ask that question to salespeople who experience Sales Call Reluctance, they often say "I don't know what to say..."

What would happen if you didn't worry about what to say and started thinking about strategic questions you can ask?  Conversations start when we engage our prospects -- engagement includes two people communicating!   What are your top three questions to engage your prospects in a productive conversation?