How clear and concise are you at answering that question? Clarity is power. Once you can answer that question, you will be on your way to writing your unique value proposition.
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Thanks for this question, Connie. I did have an immediate answer: People write me a check because I give them permission to do something they can't/don't think they can do on their own. I teach them new skills - but, really, I give them permission to use those skills by validating them when they apply them.
Posted by: Laura Orsini | July 24, 2009 at 11:04 AM